For many website managers, getting penalized by Google for improper SEO tactics can be a nightmare. Your traffic numbers plummet – and your business suffers as a result. Your website is penalized because you’ve been suspected of violating the Google requirements for proper SEO. If you’ve tried to use “black hat” techniques, the penalty is a high price to pay for your failure. The Orange County SEO experts, know what to do, to remove the links and re-establish a solid cohesive site free from damages created by poor GUESS-EO fly-by-night Pros. Do your self a favor and stay clear of discount SEO services and prevent penalties from occurring again.
It’s for this reason that an SEO penalty assessment audit should be regularly performed on your website. If you have already been penalized, the audit can detect the mistake you made so you can correct it. But it’s better to complete an audit before Google penalizes you, so that you don’t have to endure the penalty of lower traffic.
A penalized site is a website that Google has punished for violating their rules and guidelines. If you’ve been manually penalized, you will probably have been notified so you can take action to correct whatever it was you did wrong.
Sometimes, however, the penalty is automatic – as Google algorithms may automatically detect the improper SEO tactic you’ve used. It’s not easy to discover if Google has automatically penalized your site. These clues can indicate such a disaster:
♦ One sure-fire indicator is when you enter your brand name in the search box and your website doesn’t show up as one of the top sites in the results. That’s just weird. Even if you don’t pay any attention to your SEO, at the very least your company website should appear in Google results when a user enters your unique brand name into the search box.
♦ Any 1st page appearances you may have had before for certain keywords now appear only in the 2nd or 3rd page
♦ You get no results when you run a sit search (“site:yourdomain.com keyword”).
♦ Your whole website has been removed from Google’s cached search results.
Reasons For The SEO Penalty
There are actually many possible reasons for a Google penalty. Here are some of the most common:
♦ You’ve bought too many links: Don’t buy links – it’s easy for Google to detect and very discouraged.
♦ You’ve received a lot of reciprocal links: These are the links you negotiate for with another website so you can each refer visitors to each others site. A few of these are fine, but you can’t abuse this method.
♦ Keyword spamming: You shouldn’t overuse your keywords, as this may seem like an attempt to game the Google ranking system. Instead, this method is a sure sign of poorly written content.
♦ Your site contains unoriginal content: Plagiarizing articles from other sites is absolutely forbidden. Even “spun content” (when an article has been clearly rewritten with synonyms and slight word order changes to make it look original) is discouraged.
♦ Many spam comments in the comments section: You need to regularly check the comments you’re getting on your articles and videos and keep the spam from accumulating, or you can turn off comments entirely.
There’s actually such a thing as over-optimizing your website, which means you may have SEO features that Google doesn’t approve of. Use the SEO Penalty Assessment Audit to root these things out, and never use black hat SEO tactics like link farms.