What is Organic SERP
SEO is a big deal for serious website owners and managers. That’s because a lot of web traffic comes from Google and other major search engines. Google delivers over 90% of the traffic that you care about, so our Orange County SEO team has spent years and have devised specialized test to determine whats hot and whats not in the Google Ranking Algorithm. Its That simple, no secret sause, no hype, no guess, pure scientific methodology on how to rank a website.
You can rank on Google in two different ways. One way is in the traditional listings determined by Google. Google ranks the results as how relevant your site is to the keywords entered. This can get very competitive, as your other competitors are all vying for the exact same thing. Google may not charge you for the privilege of appearing on its organic search engine-ranking page (SERP), but you’ll spend a pretty penny getting your SEO running to beat your competition to the first page.
The other way to get there is with PPC ads. These always appear at the top of the page. PPC stands for “pay per click”, and this means you pay a certain amount of money to Google every time someone clicks on those ads to reach your website.
Vertex Media Online Marketing To Improve Organic Search Rankings
So how different is organic SERP from PPC?
Let’s examine the differences:
♦ Organic ads are free while PPC ads cost money – this is the main difference between the two. On the other hand, DIY SEO solutions won’t really succeed against professional SEO campaigns planned and implemented by SEO experts.
♦ PPC ads are often on top, and they’re more prominent. They look different and they’re boxed ads too. This means that Google users will see your ads even if they don’t click on them, which increases your brand awareness among Google users.
♦ Trustworthiness and clickability. Organic links are generally more trusted than paid ads. The organic SERP depends on how Google actually assesses the relevance of your website. For Google users, organic links are more authentic because they haven’t been paid for – they’ve been earned.
♦ Extra features. PPC ads can contain product-listing ads so Google users know what they will be clicking on. This can include the click-through rate for the ads, and it also functions as another type of advertising on Google.
♦ Time and schedule. It will take up to 4 to 6 months for your SEO efforts to bear fruit in organic results. On the other hand, it may only take a few weeks for your PPC ads to appear.
♦ Once you’ve gotten a foothold in the organic listings, you can remain there for a very long time – especially if you maintain your SEO efforts. In contrast, your PPC ads will only appear as long as you keep paying for them. Once your budget runs out, the ads will disappear.
Both organic SERP and PPC ads have their own sets of benefits and drawbacks. That’s why it makes sense to use both in your SEO campaign. In doing so, you can maximize your brand’s presence in search engines, and that can lead to