In the early days of SEO, webmasters focused mainly on improving web pages directly (on-page SEO) in order to improve their sites’ rankings in search engines. But, in recent years, off-page SEO has become crucial – and you need to make sure you’re doing it right. Our Team of Orange County SEO experts have done the test, and determined the best optimizations to get the rankings and no risk damaging your site from SHADY SEO.
As the name suggests, this involves techniques that are implemented not on the website itself but on other websites.
Most of the time, this refers to building links with other sites.
But there are other aspects to off-page SEO, which include social media marketing and social bookmarking.
♦ Link building. This is the most effective off-page SEO method, and it’s also the most popular. Google itself declared that it’s one of the most important ranking factors for SEO. Link building is campaigning to have external links from other sites leading to your own site. Google considers these links like some sort of recommendation – so if there are links on popular and reputable sites that leads to your site, then the conclusion must be that your site is good and relevant.
♦ Social media. This is the use of social media platforms like Facebook, Instagram, and Twitter to increase your SEO. Social media marketing – getting your brand or products lots of mentions in social media – can help your rankings on its own, and it can also result in building links to your website.
♦ Social bookmarking. When internet users want to make sure they can come back to a website, the usual practice is to bookmark it in their browser. But they also have an option to save their bookmarks via social bookmarking. In social bookmarking, people’s bookmarks are made public – so their friends and contacts can visit the same websites as they do. If your site is bookmarked by many people and listed on social bookmarking sites, that will obviously help you attract new users.
It’s irrefutably true that off-page SEO is just as important as on-page SEO – even Google has admitted it. When you succeed in off-page SEO, your overall Google rankings will improve and, as a result, you’ll get more visitors to your website. The link to your site in Google search results will be easier to find and more prominent.
Yet, even without SEO-efforts, off-page SEO can also lead people directly to your site – due to these links found on other sites. When people encounter a link to your site on Facebook or on a social bookmarking website, they may click on it and be taken directly to your site.
Finally, you can’t discount the boost to your website’s reputation when your site is mentioned on other sites. These mentions give your site greater credibility – because when other people on other sites mention your website, it acknowledges the existence of your site. In fact, it may even seem like those other sites are endorsing your website.
Off-page SEO can be complicated and time-consuming, but then again there are experts for this sort of thing. Your best bet is to have the pros handle this task, while you concentrate on maintaining your website and improving your business.
It’s no secret that SEO agencies carry a nasty reputation. In particular, finding the best SEO company isn’t as simple as it seems – everyone claims to have a “secret sauce” and deliver more “first page results” than the next guy. In an industry where everyone looks like everyone else, how do you separate the doers from the sayers?
Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work. With over 200 verified factors in play within Google’s search algorithm, most agencies will rely on old tactics that no longer work, or guess with new tactics that they hope will stick.
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