Enterprise-grade SEO for high-caliber Local Organizations
Whether you’re looking for scalable link building, advanced technical SEO auditing, or niche consultation, Vertex Media is the preferred SEO partner for dozens of high-performing organizations. So call our Orange County SEO experts when you need to take your SEO to the next level, why settle for less?
Enterprise Technical SEO
Vertex Media considers over 200+ advanced optimization factors and delivers them in a turnkey format for easy implementation, creating internal buy-in.
Strategic Link Building
Our unique process builds unlimited hyper-targeted links with Google-approved metrics from new referring domains to any target page on your website.
Site Redesign and Migration
Avoid lost rankings and steep traffic drops by leveraging our comprehensive 20 step migration and redesign process. PRO TIP: Get in touch early!
Your content does no good in position 50! Our scalable process will assist with ideation, optimization and publishing to increase your traffic and business.
Creating a Successful Partnership
First, realize that Google does have limitations. It is far too easy to create pages it can’t understand or won’t crawl and index. For instance, the average user might not understand how to fix site architectural issues or broken links. If Google deems your content as poor in quality, it gets ignored because search engines only want to see relevant, high-quality content.
Second, SEO in the enterprise environment has key policies that are constantly changing. Just because you’ve implemented optimization strategies to your site over the past year doesn’t mean you’re in good shape forever. Keyword strategies and content marketing from 2018 may not work in 2019 or 2020. You’ve got to keep on top of what Google is up to and constantly measure and test your enterprise SEO tools’ effectiveness.
Lastly, realize that if you do the wrong thing, such as using manipulative methods to increase your site’s rankings or providing a poor experience to people who visit your site, you’ll risk the chance of receiving a penalty from Google. If companies like Tesla and Dell can be penalized, so can you. These penalties can be difficult and sometimes nearly impossible to fight back against so getting SEO for enterprise companies right the first time is critical.
Done correctly, enterprise SEO can be a high ROI investment because it brings well-targeted traffic, improves visibility, and increases qualified leads. The key to staying on top is based on the following factors: learn, implement develop, and consistently test hundreds of keywords and keyword themes.
There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative site that dives deeper into topics will usually rank better than its competitors. In many cases, this is the difference between success and failures in the competitive world of enterprise SEO.
Highly specific multi-word phrases tend to be far easier to rank well. Developing content that not only follows Google best practices but also is scientifically crafted is a critical factor for enterprise SEO firms. Ultimately, your SEO platform is ever evolving and a good firm helps keep you on top of it.
Our Data Driven Approach to SEO
Although the fundamentals of enterprise SEO services stay constant regardless of company size, SEO has its own set of challenges at the enterprise level.
A small business might be handled by a few marketing professionals. However, a large enterprise firm will be handled by a centralized team or distributed teams across different departments. Of course, at that size, an agency might involve enterprise SEO experts that handle varying amounts of work. At a smaller marketing organization, the SEO experts develop a plan of what needs to be done and then they execute it. At an enterprise level, the SEO team is navigating interdepartmental responsibilities, where it might not be clear who can enforce the SEO team’s recommendations and which ones can be carried out.
The most daunting aspect is typically the bureaucracy that comes with large companies. Here at Victorious, we understand the nuances of working as an external SEO company to complement internal marketing organizations. We realize that every member of the team has a unique perspective towards the world of SEO, and we’ve succeeded across multiple verticals by balancing the necessary strategies needed to deliver results with the education and co-working mentality to create consensus. We work with a company’s existing organizational structure and align our efforts and perspective with existing marketing efforts.
Comparing PPC vs. SEO
Did you know that organic search results (non-PPC) are 8.5x more likely to be clicked on than paid search results? That’s a huge disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results. They are also recognizing that organic results are typically more respected resources. Also, researchers have found that 40% of users are using Ad Blockers so fewer people are noticing the ads to the right.
However, done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. There are certainly times to use PPC (like when you’re first launching your company). It’s a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get the exposure that SEO wouldn’t have time to contribute to.