What’s the purpose of marketing and advertising? Without going into technical terms, they’re basically about presenting forms of media – like video, for example – to entice certain types of people to buy specific products and services. Obviously, if you’re running your own business then you have to engage in marketing and advertising. Getting your story started all begins with Orange County SEO, for without it, no one will find you let alone quire your services or products.
There are, however, many different forms of advertising. One of them is content marketing and, in the online world, it’s one of the most effective means of enticing potential customers to become actual customers.
Content marketing is the use of relevant and valuable content to engage, attract, and inform your audience. While delivering this valuable content, you also promote your brand and try to encourage your audience to buy your products and obtain your services.
So what makes your content different from just regular advertisements? The key difference in “content marketing” is that your audience actually seeks out the content you’re offering on your website – it’s valuable to them
So what makes content “valuable”? Essentially, content is valuable when it provides information that potential customers find interesting, or when it offers answers to questions that your potential customers have.
Interesting content can be many things. You could offer your audience intriguing statistics or historical trivia. Lists are often a favorite content type for many people –for example, those into cars may be interested in articles like “Top 10 Fastest American Convertibles” and an injured person may want to know about “Best injury Law Firm in Orange County”.
Valuable content can also answer particular questions that people want to ask. If you’re selling air conditioners on your website or in your shop, then your content could be about how air conditioners should be properly maintained or how people can make simple DIY repairs. You could offer a buying guide for air conditioners and, say, discuss the difference between window-type units and split-type units.
The content doesn’t have to come in the form of articles either. It could be info-graphics, which are a great medium for statistical data, or demonstration videos, for how electric appliances can be maintained and repaired. You could offer podcasts and e books, too.
Content marketing can be very helpful for your business in several ways:
♦ When people go online to ask questions, if your content provides the answers, your website can appear in Google search results. This can then lead those potential customers to your website, where they’re exposed to your brand and to the products and services you offer.
♦ As you offer helpful answers and interesting information, the reputation of your brand soars. You’re more likely to be regarded as an authority on the subject and your brand is perceived to be more trustworthy. This is because content marketing is not about harping on about how your brand is better than others, it’s about offering useful facts and objective information.
People online don’t really care about blatant advertisements these days – they want information. Offer them this and they will be eager to visit your website. Once they arrive at your site, you will have the opportunity to convert them into actual customers.