Building A Strong Brand Strategy
Every brand needs it’s Corporate Identity to speak its own language; no brand strategy should be the same. Our brand solutions are always custom made for communicating Brand authenticity to Brand Equity to all of your clientele – both current and future.
We will work together to develop a viable brand strategy for your brand. With the right strategy, you’ll develop a long-term plan for your brand – so that your business will not just survive, but thrive and dominate. Your brand strategy will take advantage of our four-pillar plan, including SEO, branding, creative, and social media.
A proper brand strategy is a blend of short-term tactical objectives with a clear path to long-term goals. You need to be able to maintain sustainable growth through the years, so that your brand becomes entrenched in the minds of your consumer base. Your eventual goal is to be one of the brands people think about whenever they’re in need of a particular item or service that you provide.
Building Effective Brand Strategies to Attract Visibility
You can’t be all over the place regarding your focus and points of topic. Your services and the items you want to sell must also serve your purpose. Having a detailed, organized plan will be the difference between success and failure for your brand.
Part of your brand strategy must also be about tugging at the emotions of your customers. You want them to like, admire, and respect your brand; it can’t be all about being technically better.
Soda is a good example of this: Coca Cola has made great strides in developing an emotional relationship with its customers throughout the generations. Its sodas aren’t necessarily better than the other colas in the market, people just like the brand – as they would an old friend from childhood.
Vertex Media is Your Brand Strategy Expert
If you want to forge a deeper relationship with your customers, you need a purpose that’s beyond the basic goal of just making money. There has to be a more serious goal, which you can perhaps state explicitly in your business plan’s mission statement.
Here are some famous examples:
This company’s purpose isn’t merely to sell as many personal care products as possible; their purpose is to help boost the self-esteem of girls and women all over the world. While such a goal doesn’t immediately boost profits, it offers Dove a distinct brand personality that most women can easily relate to.
This company’s goal is to create a better everyday life, not just to peddle furniture. When customers recognize and accept this goal, they understand right away that Ikea wants to make things easier for everyone – which affects pricing and setups.
There were plenty of coffee shops in the world before Starbucks came into the picture, so how has it become the most widely known coffee shop brand in the world? Because, through the years, Starbucks has emphasized the value of really good gourmet coffee. Drinking Starbucks coffee became an experience to be savored.