If you’re engaging in SEO, it’s sensible to track your progress so that you can accurately gauge the effectiveness of your SEO efforts. Tools such as Google Analytics can provide you with concrete information to can help tailor your SEO efforts and make them even more effective. Working with our Orange County SEO team, you can be sure you get full access to all Analytics with a simple click of a button.
Here are some reasons why such reports can truly help with your online marketing and SEO:
At the very least, you will know how many visitors you’re attracting to your website. You can tell if your traffic is steadily climbing, or you can take corrective measures if you see the numbers dipping.
In these reports, you can even find out which keywords have been used by the people who have visited your website. It can therefore tell you what other keywords you can focus on so they too can lead more visitors to your site.
If you’re running a business website, the ultimate goal is to make more money for your business. So, in order to do so, you need to convert your visitors into either leads or customers. With the right analytics tools, you can measure key metrics such as conversion rates and conversion volumes. For conversions that involve purchases, you can also track the total revenue and the average order value.
Tracking conversions is an effective way to gauge the ultimate marketing capability of your website. SEO is about luring people to your site, but conversion is about transforming those people into assets – whether they stay and buy something from your site or subscribe to your newsletters. Other types of conversions turn website visitors into real world callers and shop visitors.
By tracking conversions, you can gauge how effective your methods are – conversion tracking is basically a referendum on the actual effectiveness of your website itself.
Analytics tools can determine the quality of your content by measuring key engagement metrics. These include:
♦ Bounce rate. This is the percentage of people who visit your site and then leave without looking at your other content – i.e. they only visit the page that they first land on. If you have a high bounce rate that usually means that you’re not able to retain the interest of your visitors. Either they see the content they want on the first page they visit and then move on immediately, or they don’t see the content they want at all.
♦ Average pages per session. This is the average number of pages that viewers check out on your website before they leave.
♦ Average session duration. This metric keeps track of how long each visitor spends on your website before they leave.
Of course, it’s better for you if your visitors check out more pages and spend more time on your site. It’s important that you try to reduce the number of visitors to who leave immediately – if you have a high bounce rate you should improve your content and web design to entice visitors to check out other areas of your website.